Changing Faces – Editorial Outcomes

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Moving back to “subject” from “field”, David introduced us the Changing Faces brief. This new assignment was meant to let us exercise and apply everything that we did and learnt during the first academic year at Cardiff School of Art and Design, that including typography, image making, story telling. The idea of this project was that we would be given several articles, and have the possibility to choose the one that stands out to us and use it as content for our magazines that being 3 double page spreads or two double page spreads and 2 single pages, a total of six pages. However, once we have selected the article, we had to research and learn the topic back to back in order to understand and be able to create a consistent and effective communicative language for our final editorial piece.

“Can a French Frier End the 21st Century Slave Trade” being my article of choice, I have researched into slave trade and slave issues around the world in order to gain a bigger understanding of the topic. Then, I have looked at what other artists and designers had to say about it, I looked at things like campaigns, posters, online videos, documentaries, lots of artwork based around the genre, photography, but also deconstructed the article itself in order to fully understand what is going on and how to stop it.

 


After the deconstruction of the article and all the research done on the genre, I started to do my own sketches of ideas based around various movements such as Constructivism, Impressionism, Dadaism, German Expressionism, Modernism, etc… I was looking at elements of abstract and powerful messages as well as explicit and implicit interpretations of real life events that happened in the past and still do today. My idea was that I could come up with a mixture of things such as powerful implicit and sharp explicit images or I could have abstract shapes representing and telling a story through colour and dynamic abstract marks illustrating feelings such as pain and agony. Or maybe I could just simply create symbols that represents genders and youth being forced to cheap labor and hard work followed by different reasons, like the male and female symbols or the yin and yang and many more examples.

 


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While doing my research on different styles and magazines layout designs I have also sketched out some own ideas of layouts and compositions for my editorial piece drawing inspirations from several interesting magazines that I have found through primary and secondary research. Again, I was looking at being different, looking at new styles and trying to get ideas to create something rather more unique and creative.

 


After sketching I have started to refine the ideas and decided to create digital illustrations keeping it to a more contemporary standard where images depict an aspect of some nowadays environments. My initial idea was photography as the modernist approach to photography it is essential and it was mostly adopted by Swiss designers as photography became more accesible tool it has also become their favourite media for creating their works. Although I wanted to use a slight different approach and create a style of modern illustrations representing the nowadays society, which co-relates to the main article.

Each of these illustrations are linked to different section of the article and are meant to communicate a message in relation to the main body. For example; The bar code suggests different products that are created based on slave labour and it also suggests that some people have no choice or even born and raised into the slavery that they do not have or know more in life than just being part of another working number. The man in the suit is meant to represent the bussines side of slavery and the slave trade, or the companies out there being involved in this kind of business as means of saving and boosting their earnings. However it could also be the “french firer” himself being there to help these people in a way or another. So it is a flip of scenarios with this one, that it can represent the bad guys but it can also mean that the guy himself is fighting for the good. That is to the audience to decide what it really represents, and that was the point of the illustration. On the other hand, the city-scape and construction sights are to talk about the type of slavery you’d find in bigger cities where foreigners with minor language skills arrive into these cities in hope of a better life where later they find themselves being trapped in the modern slave labor where they are being forced to work extreme hours in exchange for nothing but, poorly maintained shelter, restricted amounts of food and a good amount of threats. The idea of this is that these people have their documents confiscated upon arriving and do not have the access to any form of communication or contacts in order to find themselves out of the situation. So, the colours were thoroughly selected in order to communicate sorrow and isolation, where big cities aren’t always as pretty as they might seem at first but there are also issues such as this one that needs attention. So the illustrations are meant to draw the audience into reading it as well as allowing the audience to freely experience feelings and being creative with it while reading throughout the magazine spreads.

 


 

Here are some initial designs, playing around with the composition deciding where everything fits best and negative spaces and also what format to choose, either portrait/landscape or even a square book. At this stage background colours were not decided yet. Text was roughly set and organised in order to come up with a final style that I would use throughout the design process. I have got inspired by the Swiss style approach and decided to base my book around the style.

 


By this point I have already started to consider colours, type detailing and composition a lot more. At this point I have decided the magazine format, where the illustrations are going to sit on the page and the overall composition for all three spreads. However, I was still at the development stage where I was still playing around with the typography and type detailing in order to make sure that I have a good pace, a strong hierarchy and other details in order. I have looked at things such as drop caps, left justified text, the positioning and different grid systems that works best for my layout and least but not last the rivers, orphans and widows within the body of text.

 


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I choose to follow this path, it seemed to be the most consistent of all my designs and it also stood out from the rest, although there were some little things that needed further edits. Things like font consistency, type setting and drop cap issues seemed to be a bit of a problem on this outcome. So, after looking back at the research and the workshops we did in the past I have realised that there was some mistakes in terms of type detailing that needed to be adjusted.

However, once we had our draft final design in place we had to submit our work to David that he would have a thorough look at our otcomes and give us formative feedback followed by some extra time to fix it prior to the exchibition deadline. The feedback played a big contribuition to my final piece as it helped me to fix some mistakes that I have not yet observed.

 


Final Magazine Design Ourcome:

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My design was missing something and realised that later after the feedback that it was 2 dimensional. By means, my text needed to speak out loud as well, I needed to select some quotes that would make the design stand out more. For the quote I was targeting words related directly to the illustrations so that it gives a minimal understanding of what the article is about, and what the main problems of the article are as well. However, followed by a tutorial with David talking about my draft final, he helped me to spot out some issues such as, the justified text and the rivers, font choice issues, and the main important the quoting which played an important part of the type detailing in this project and that I decided not to include in my previous outcomes.

So for my final adjustments I have decided to work with left aligned text rather than left justified as I realised it feels more free and looks good with the style. The drop caps on the last spreads in the previous draft outcome did not make much of sense as the drop caps in this context are meant to represent the starting of a new chapter, as on the last 2 pages weren’t a new chapter but just the continuation of “The Bondage Industy” chapter it was a bit confusing regarding the legibility. So, following that I have moved the text at the top as it will read more naturally and show the continuation of the chapter moving onto a new page. Also, I have selected the quotes in order to make the main issues of the article to stand out. And, I have also shorten the amount of columns, changing it from an 12 column grid and a gutter of 6mm to a column grid of 8 with a gutter of 6mm as there was too many columns for the amount of text.

The modernist approach to composition, imagery and negative spaces seems to be a very controlled but eye catching way it really inspired me so I have tried to create negative spaces that pushes the boundaries allowing the audience to have a moment of pause from the article and allow their minds to be creative with it.

Overall, this project was a great opportunity to work with text and image together and it gave me the opportunity to have more freedom with the work I produced that of the editorial piece as it allowed me to choose what I wanted to do as well. It was also a good way of improving the skills that we have developed throughout the year. I believe that there could be improvements to be made and that I can be more creative with the text, creating a more expressive and creative typography. Personally, I am quite happy with the outcome as I was looking to keep my design fairly simple and eye catchy. However, I was quite happy with the fact that we were given the chance to finally print our work to a professional standard and exhibit along side our Design as Activism projects as well.

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Can a French Friar End the 21’st Century Slave Trade? Deconstructing the Article & Further Resarch.

Starting this project David provided us with 10 articles, we needed to select one topic of interest of which we would eventually use it as the content of our editorial magazine design project. Most of the articles sounded very exciting and somewhat intriguing, however, “Can a French Friar End the 21’st Century Slave Trade?” seemed to be the one that really stood out to me. I liked the idea of working with something different and relatively big for a change. I felt that this article was the big issue that the nowadays society faces, something that needed more attention.

As a designer, I believe I can help to spread the word using the visual language of design. This topic feels very similar to the last project “designing like activism” which we needed to design for people who do not have the knowledge and the necessary tools to speak out loud to the world, and the world giving them the attention required to make a change. So that’s when I come in, putting together everything that I have learnt in the past and since the start of this course to come up with the best graphic language for my chosen topic for the editorial piece.

Now I have studied the article and I have deconstructed it in order to learn more about it and its background, tones etc.

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Full text —–>  http://www.vanityfair.com/news/2015/11/modern-day-slave-trade

What is forced labour?

Forced labour is any work or service which people are forced to do against their will, under threat of punishment. Almost all slavery practices contain some element of forced labour.

It affects millions of men, women and children around the world. It is most often found in industries with a lot of workers and little regulation. These include:

  • Agriculture and fishing
  • Domestic work
  • Construction, mining, quarrying and brick kilns
  • Manufacturing, processing and packaging
  • Prostitution and sexual exploitation
  • Market trading and illegal activities

Forced labour is the most common element of modern slavery. It is the most extreme form of people exploitation.

Although many people associate forced labour and slavery with physical violence, in fact, the ways used to force people to work are more insidious and ingrained in some cultures.

Forced labour often affects the most vulnerable and excluded groups, for example commonly discriminated Dalits in India. Women and girls are more at risk than boys and men, and children make up a quarter of people in forced labour.

Migrant workers are targeted because they often don’t speak the language, have few friends, have limited rights and depend on their employers.

Forced labour happens in the context of poverty, lack of sustainable jobs and education, as well as a weak rule of law, corruption and an economy dependent on cheap labour.

Five Forms of Slavery:

Chattel slavery is the most common form of slavery known to Americans. This system, which allowed people — considered legal property — to be bought, sold and owned forever, was supported by the US and European powers in the 16th – 18th centuries.

Today, most observers agree there are five major forms of slavery occurring in the world. Each form represents the basic truths of enslavement: The victims are forced to work involuntarily or are unable to leave once they have started.

The enslaved face the threat of physical, mental or emotional punishments and are deceived and abused daily. If a person’s labour is exploited by such means, any previous consent to work for the enslaver becomes irrelevant as they are now being held against their will.

Thankfully, slavery is no longer legally protected anywhere in the world. Yet, the control and exploitation of one human being by another still remain.

  • Forced Labor — Describes all types of coerced work that an individual must provide against his or her will. Contemporary forced labourers are treated as property to be exploited commercially, much in the same way African Americans were regarded during the antebellum period in American history.
  • Bonded Labor or Debt Labor — Describes slavery in which an individual is compelled to work in order to repay a debt. It differs from other forms in that, oftentimes the labourer and the employer initially enter into a mutual agreement. However, contract conditions may be illegal and/or vastly more beneficial to the employer than the labourer. These workers become slaves when they continue working, but cannot pay off their initial debt because of exploitative contract terms and, thus, cannot leave.
  • Sex Slavery — Describes women, men or children that are exploited in the commercial sex industry, which may include: pornography, prostitution, erotic entertainment, strip clubs, online escort services, residential brothels, hostess clubs, fake massage parlours or any exchange of a sex act for something of value. Money may or may not be exchanged; other things that may be traded for sex acts are drugs, shelter, food or clothes. A person’s initial consent to participate is irrelevant if that person is held in service through psychological manipulation or physical force.
  • Child Slavery — Describes all child labour obtained from individuals under the age of 18 through the means of force, deception or coercion. Children can be enslaved in debt bondage, forced labour, prostitution, armies, domestic work and other forms of hazardous work. Today, forced child labour exists in nearly every industry around the globe.
  • Domestic Servitude — Describes slaves that are forced to work in extremely hidden workplaces: private homes. Domestic workers become slaves when their employer uses force, fraud or coercion to control or convince an employee that they have no choice but to continue working. Isolating environments, unfamiliar languages, confiscated travel documents and restricted mobility are often connected to this form of slavery.

We all have seen, heard or even came across the big brands like Apple, Starbucks, Tesco or even consumable products like shrimp, coffee, chocolate, tobacco and many others that have been fabricated and cultivated through using child slavery, forced labour etc. This video shows a better insight on how these products were produced through this type of labour and how it works.

Anti-Slavery Campaigns:

Slavery is closer than you think

Hidden In Plain Sight

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CIOB Report

Recommendations from the report centred on the need to create an all-encompassing approach to the issue of modern slavery, with contributions from government, industry and NGOs.

Operation Magnify, an enforcement initiative launched by the Home Office, targeted businesses that employed or exploited illegal migrant workers. The CIOB supported the campaign and cited that migrants without the right to work become vulnerable, and, as our industry tells us, are at serious risk of injury, exploitation and human rights abuses.

 

Examples of Posters about Anti-Slavery


Sources:

https://www.antislavery.org/slavery-today/forced-labour/
http://freedomcenter.org/enabling-freedom/five-forms-of-slavery
https://finncomms.com/blog/university-of-hull-anti-slavery-day-campaign
http://angelandanchor.com/my-blog/anti-slavery-day
https://www.ciob.org/campaigns/tackling-modern-slavery-construction

Creative Thinking Techniques

To start off this was a seminar about creative thinking techniques. This seminar was meant to help us to learn to think outside the box. The lecturer gave us a list of many techniques to help us thinking creatively, we then had to form groups of 3 to 4 and learn about them, research them, then create a presentation of which we would eventually be presenting to the rest of the groups and vice versa.

However, we started off talking about the importance of mind mapping and brainstorming, these are the two different things that work best together. Basically, these two can help us come up with lots of ideas for our design. This is a classic and a basic way of approaching creative thinking.

1. Brainstorming is a technique for recalling what you know about a topic. Mind mapping can then be used to work out the relationship between those points and ideas. When you set down your ideas visually in this way, you can make connections and develop a greater understanding of information. It is a good way to begin planning for an assignment, essay, research topic or oral presentation.

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2. Mind mapping involves gathering in all your ideas about a particular concept and organising them into a pattern that shows the relationships between the ideas. You can order the information into important points and less important points. You can compare and contrast different points, and show problems with their solutions and causes with their effects. Mind maps let you see the big picture of a topic as well as the details that make up the picture.

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In conclusion, brainstorming is more about writing down all of your ideas, stating them without going in depth, write everything down on a sheet of paper until there isn’t anything left to think off. Next, you select out by circling your best ideas and start by creating a mind map of those words.

3. Attribute listing is a very useful technique for quality improvement of complicated products, procedures for services. It is a good technique to use in conjunction with some other creative techniques, especially idea-generating ones like brainstorming. This allows you to focus on one specific part of a product or process before generating a whole lot of ideas.

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4. Whilst developing ideas, if we asked more questions, our content might be a little bit more imaginative. This is where the checklist technique can help. This is a list of questions which you should ask yourself before beginning your work.
There are six universal questions that can be asked:
Why?
Where?
When?
Who?
What?
How?

A checklist is a standard collection of items (things, verbs, questions, approaches, attributes) used to remind the creative thinker of ways to approach a problem or shape solution. A student might have a list of common revision sites, creative thinking techniques, and information storage methods (like writing, drawing, typing, voice and video recording). These checklists simply save the mental effort required to bring up what’s available when that list gets longer than six or seven.

5. Lateral Thinking is a mind game for you to take things to a whole new level and think outside the box. A good example of lateral thinking are quizzes that are meant to help you develop your lateral thinking. Lateral thinking is meant to train your brain to think laterally and not to see everything as it appears at first but identify and apply different answers.

 However, here is a quiz to show you what I mean. speech_bubble_question-512

There is a brown wooden box outside your house, what would you put in it to make it lighter and as you put more the lighter it gets, despite that the box is still empty?

Leave a comment below with your answers.

Ways to think laterally:

  • Think like someone else, Steve Jobs, Buddha, a musician or a scientist.
  • Reverse Thinking.

6. Lotus Blossom is more like a more advanced and more structural mind mapping solution. And it looks something like this.

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7. Picture association: If you’re truly stuck for ideas, perform an image search on your topic of choice, pick a random photo. Work backwards from the picture, developing a story around how the photo was taken.

For example, if you see a picture of a dog looking up at the night sky, ask yourself what it could be thinking. Is it a stargazing dog? Does that dog secretly long to be an astronaut? Perhaps a story about a space dog would be awesome! In fact a space dog would make a great mascot for any business so we could look at the best business mascots. So on so forth.

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How picture association could be used in practice (for graphics):

Pointout/highlight words that the pupils are having difficulty identifying when responding to a brief. Choose the words that can be easily visualised and portrayed in an image sense, write the word onto a piece of card and on the other side of the card draw the image that word/words describes.

1. Place the card/cards onto the table and ask the students to read the words and turn the cards over so they can see the image that responds to the word.
2. Remove the cards from the students.
3. Write the words on a whiteboard at the front of the class where all students can see the word and ask them to draw the image that goes with the word:
3. Or alternatively, draw the image on the whiteboard and ask the student/students to write the correct word that identifies with the image.
4. if correct then move on to the next word/words that they were having trouble with, if incorrect then revisit the word and again visualise the word to them by drawing the correct image yourself to give them a visual stimulate to help them learn and understand the word/words they are having trouble with and do not understand.
5. Revisit this, later on, to make sure that the students understand the words.
Picture association can be done in several ways, simply combining two random images and seeing where their attributes converge in whatever way, or using said images to create a scene in one’s imagination and through its visualisation give you a story behind your design.

8. Reframing Matrix is useful for problem-solving, if you have troubles trying to solve a design problem or a general problem, this is the technique you should use. This technique is usually used in product design, although it is also a main tool to use in bussines. However this is the way you approach problems from different perspectives by breaking down the problem into various viewpoints.

First you need to create a grid system like the one below.

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It uses what is called the 4Ps, Product, People, Planning and Potential. For example, the problem could be a product isn’t selling, so you would consider what the product is, who is
the target audience, then you consider your current plans or marketing strategies (how they either work or don’t) and finally how you could potentially improve the product and
how it’s marketed (tying in everything you looked at before). However, you could put whatever you wanted in the grid making this approach suitable for all the manner of problems!

9. SCAMPER is another form of developing ways of becoming more creative and it stands for:

Substitute – Remove some part of the accepted situation, thing, or concept and replace it with something else.
Combine – Join, affiliate, or force together two or more elements of your subject matter and consider ways that such a combination might move you toward a solution.
Adapt – Change some part of your problem so that it works where it did not before.
Modify – Consider many of the attributes of the thing you’re working on and change them. These could include: size, shape, other dimensions, texture, colour, attitude, position, history, and so on.
Purpose (put to another use) – Modify the intention of the subject. Think about why it exists, what it is used for, what it’s supposed to do. Challenge all of these assumptions and suggest new and unusual purposes
Eliminate –Remove any or all elements of your subject, simplify, reduce to core functionality
Reverse – Change the direction or orientation. Turn it upside-down, inside-out, or make it go backwards, against the direction it was intended to go or be used.

The SCAMPER technique provides students with a template for thinking of different ways existing designs could be improved. Each letter of the acronym represents a different way of approaching the task. This method provides students with a tool that they can utilise to further improve and question their own designs, and ideas.

10. Six Thinking Hats is a creative technique developed by Edward De Bono, he describes a tool for group discussion and individual thinking involving six coloured hats. Six distinct
directions are identified and assigned a colour.

Here is a video explaining the meaning of each assigned colour and the system on how it works and how to apply it. I found this really helpful for us designers as it helps us memories the colours and make it easier for us to apply our visual memories.

11. However, during this lecture about the creative thinking techniques, here is the last and my favourite technique that we have been shown and talked about in class. For this technique we have worked in pairs and have been asked to pick two random words and we were asked to think of things related between the both. Other groups had some random and funnily interesting words to work with as well, ours was a Melon and a Newspaper.

The related things we could of think of were:

  • They both have seeds, metaphorically and physically speaking.
  • They are both fairly cheap.
  • They both have sections.
  • Both have colours.
  • They both are made of organic material.
  • Ephemera – Melon runs out, and newspapers are initially made for a day use.
  • “They are both Juicy”.
  • Both could maintain a healthy lifestyle.
  • They could both have an iconic appearance.
  • Finally, they could both explode. Yes, you got it, explode!

The idea of this technique is to think of things differently and not obviously. The relation between two objects could bring new innovative concepts that could most of the time work towards new ideas.

What do you have to be careful of when using the technique?

You must be careful of deciding that a specific word is of no use and getting another instead. If you do this then often you are just trying to choose a random word which fits into the problem you are trying to solve and therefore you end up with a word which is not random. Again, the skill is to work out HOW the word can be made to fit.

Be careful of creating too many steps in between the Random Word as a stimulus and coming up with a relevant idea, or you run the risk of ending up with an idea you already know works. e.g. A suggests B, which suggests C, which suggests D which is what we are already using

You also have to be careful of linking the word with an idea you already know about. You have to train your mind not to do this and should take the word at face value. You must guard against using the technique to come up with an old idea to show that the old idea is good. E.g. I already like the idea of using brushes on the inside of the wheel arches to clean the tyre so I will link Toothbrushes to a wheel to come up with the same idea. Wow, it must be a good idea because this random technique came up with it.

Other Factors for using the Random Word technique:

Some words will work and others will not, depending on the individual and the problem. No word is guaranteed better than another, it just depends on the situation. You could use a large number of words for each problem or a small number but if you find yourself using a large number then you should question yourself as to how you are using the word. You may be just searching for a word to fit with an idea you have already. Of course, sometimes using a continuous stream of different words can get a large number of ideas too, but … cest la vie.

You can also use the Random Word technique for assessing the current situation. Often by having a word in front of you, you are stimulated to think about different aspect of the problem. E.g. When I brush my teeth the forces on the toothbrush are in all different directions, is there a problem with having suspension which only goes up and down? or When I was a child I hated brushing my teeth, is the problem with a lot of car journeys that the people in the back hate being there because they can not see anything?

Often using a Random Word can just remind you of something which you knew all along but you had forgotten to write it down in your investigation. If you have thousands of aspects to a problem then even if you know them all it is hard to remember them all when it actually comes to writing them all down. A Random Word can often help remind you of them again.


Source:

https://www.dlsweb.rmit.edu.au/lsu/content/1_StudySkills/study_pdf/mindmap.pdf.
http://members.optusnet.com.au/charles57/Creative/Techniques/attributes.htm.
http://luciedodd.blogspot.co.uk/2012/06/generating-ideas-attribute-listing.html.
ww.youtube.com/watch?v=ru9-74qLXAo
http:/www.infinn.com/randomwordtutorial.html
https://www.koozai.com/blog/content-marketing-seo/eight-awesome-creative-thinking-techniques-plus-tools/.

My Ephemera Booklet

For this project, we had to design a piece of printed ephemera that will be used to give the audience an insight into the designer’s practices and background.

This was a good opportunity to apply the skills that I have developed within the past briefs and the opportunity to work with fonts, grid systems, hierarchy, layout design, type detailing, pace and pictures in order to put together a book design. However, the booklet had to be A5 printed in black and white on a coloured paper of my choice. I had to choose my own grid system consisting of as many columns as I needed in order to fit everything within a 16 pages’ format.

I started off by drawing out lots compositional sketches of different layouts and covers in order to have a starting point.

Putting together a good grid system that would allow me to fit everything neatly on pages has shown to be a challange in a way. I have started with a grid system of 12 columns and the gutter of 6mm, that didn’t go well for me so I have adjusted it to a grid system based on a 9 column grid with a gutter of 4mm that in order to make my layout more flexible.The margins are also 12 mm as I focused on getting some nice negative space onto the pages as well, which would allow me to be more flexible with the imagery.

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The 9 column grid seemed to work and give me the flexibility with the large bodies of text as well as a fair amount of space left to include the images onto the pages as well. I have also tried to work with a 12 columns grid but it didn’t seem to be as flexible and the content looked asymetric, so I have preferred to work within the 9 columns system.

I have started to put together a mock-up design layout using this grid system.

The tiny black squares are meant to be there to show the way you’re meant to start reading the spreads and also style it slightly and make use of some of the white space.

In this idea, I was looking for a rather symmetrical layout but also a consistent design. Once, I had the design in place I started looking at improving and finalising the overall look. I was looking for having a consistency all the way through. For this design, I was looking to make the text lines shorter in order to make it easier to read. Also, I have edited the images and gave them a monochrome effect throughout.

In this outcome, I have changed and used the ‘Bauhaus’ typeface for the title as I wanted the title to stand out more. On the other hand, I have decided that for the body of text it would work much better with a serif typeface as I think it is more comfortable to read and it is used in large bodies of text in many other publications, so I have used “Minion Pro”.

Now that I put together the spreads, I have now started to design a number of book cover designs. You will notice here these book covers have a coloured background as I wanted to test the contrast between the content and the coloured paper of which I will be printing on. I have also tried different coloured background like red, blue, yellow, light blue, brown and green.

So, I have experimented with different shapes and concepts. I was looking for something stylish and eye catchy for my book cover. However, for these covers, I have got my inspiration from the book called ‘Exile and the Kingdom’ designed by Helen Yentus and ‘Rebound’ by Jason Ramirez. these two designers are using simple shapes to create eye-catchy and stylish designs for book covers.

Also, I have experimented with different patterns exploring the idea of ‘Ave, Materia’ by Gabriele Wilson. In her work, she is using marks creating various different patterns. Although her work seems to be designed using a paint brush or something, whereas I have tried to get similar effects using lines in Illustrator. So I came up with these book covers.

On the covers below I have changed my title with the actual ‘designboom’ logo as suggested by my tutor.

In order to finalise and improve towards a final outcome, I have printed out the book and start looking at some of the detail to spot and fix the errors within my draft copy.

Overall, I was looking for details like orphans, widows, mostly rivers as I was using full justified text and it was quite difficult to get it right. Legibility was an issue within most of the pages as the serif typeface in white on a black background tends to loose its serifs. So I have made it slightly bigger than the body of text in order to make it more legible. The readability in this book is I think great. And there is also a playful and consistent style to each of the spreads which I am quite happy about. The last page is slightly different, as the text most people would say, it does not seat within a box like the other pages. Although I tend to disagree that there is a negative white box and that the purpose for that black line is to optically help our eyes to spot the white box.

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Time Passing

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For this small brief, I have been tasked to take an A1 piece of paper and divide it into 12 sections. I have been given a pile of photographs to choose from and I needed to imagine the scene at the same moment and draw a variety of different rough sketches of different perspectives from the chosen photograph. That in order to come up with a narrative story of different scenes and put together a handmade small book.

In order to get different scenes, I had to play around with perspective and points of view. For example a perspective from the audience point of view, a perspective from the cameraman point of view, from behind the objects in the photograph (in my case, couch), from the ceiling, from the sky, from the floor, etc…

Things I had to consider when drawing my sketches:

  • The arrangement of the basic shapes and elements with my frame
  • The various ways I could crop the image.
  • The shape of the negative space, what shapes are created in between the main forms?
  • How am I leading the audience eye through the image?
  • What is the focal point and how am I leading  it to it?
  • How is tone and contrast being used to structure my image?
  • Which elements are in my image and more importantly what am I leaving out?

The Joiner Project

In this project, I was asked to design two a set of images that will be used to promote summer courses for 18/19-year-olds. We had the flexibility to choose whether we want to make it for academic subjects or for vocational courses. The target was to make the subjects look as visually interesting as possible, well thought out and very positive.

I have decided as I am an art student, I would like to design an interesting concept for an art based course like Art and Design. In my set of images, I cannot have less than three images per set and their dimensions should vary from thin to thick and tall, square etc…

As this was only one day project I had to be smart and quick about it. I have borrowed a fairly good quality camera from my teacher and went around the building and captured photographs of different materials and tools that are related to the subject.

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So I came up with this outcome, my strategy was to take close ups of the interesting elements on each of the objects, in order to have a family of images slightly interesting visually and still displaying an artistic look representing the Art and Design subject.

This was a good and rather skilful project, this project helped me gather things in order to come up with an outcome in a short amount of time. The fact that I had to walk around looking for random stuff for my project was interesting, I went around and looked for nice elements related to my theme and I quite enjoyed that. However, for this project I was asked to come up with two sets of images for two different courses, unfortunately, I did not have the required time to complete the second set. Although I was really happy with this one. Also, spending a lot of time on this one, I have learnt a lot about taking photographs and that almost every object surrounding us every day have a strong and attractive element about it, but we just need to find it. I mean who would have thought that marker pens can look this captivating.

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Like in the project above, this time we had a more controlled approach to the same technique. Again, I had to choose a course to design and promote a summer course for the 18/19-year-olds audience.I have chosen Photography, however, this time we had to treat our work to a higher standard and we were allowed to use 4 photographs only. The final outcome had to include specific measurements that would fit an a3 piece of paper.

I had to design using these measurements:

140 x 200 mm
280 x 40 mm
100 x 55 mm
55 x 40 mm

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Designing like David Hockney

Based on David Hockney’s style I have been given the brief to design a digital multipanel composition that indicates either a collaboration or a journey from photographs taken for the subject matter. However, I have chosen to design a journey. After doing lots of sketches of ideas I have came up with this simple but rather innovative.

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I think the outcome came out great and I think there is good motion elements going on in some of the pictures. It visually makes sense where on the other hand it is also quite abstract and strange to view.