Drug Awareness Campaign Outcomes

For this brief, we had to come up with our own topics based on the brief’s requirements. After doing some research on other design activist campaigns out there we have came to the decision that we wanted to do a drug awareness campaign. Our campaign was focusing on the drug abuse and bad drugs that are being consumed and sold on the black market daily.

The idea of our campaign was to raise awareness about the harm the drugs do to the human body and to the the world by showing people an insight on how they are made and mixed as they are travelling from place to play making them even more harmful to take. In most cases, drugs like cocaine and heroin are being mixed with different other drugs by drug dealers in order to increase the amount and as means of making more money. So, we wanted to show people that this is more serious that it seems and the impacts that drugs can have on their bodies, more precisely on their organs. In contrast, we are hoping that our campaign will either prevent people from taking drugs or to help them rehab and realise that their lives are more important than the fun found in powders and pills or other kinds highs.

To do so we needed to become aware ourselves about the potential outcome and harms given by these drugs through a bit of research, in order to make sure we are providing them with the accurate information, research pays a big contribution to this project.

For this final field project, we had to work in 4 to 5 people to come up with a 45 to 60 sec animation video based on the chosen topic. The idea of this was that we needed to design for public good, for people or things that do not know how to use the tools that we graphic designers are trained to use or to communicate effectively. For this project, we have been introduced the narrative, moving images and video editing, in this case, we have used Adobe After Effects as our main software. We were given the flexibility to choose the media we wanted our illustrations to be created from as well.

After writing down our ideas using a mindmap my group and I decided to do an animated video regarding the drug abuse in the UK, and how it affects the human body following a solution like rehabilitation and a cure from it.


We started by drawing lots and lots of sketches of storyboards of our ideas in order to come up with the best concept and to communicate our subject effectively. However, in this project, it was required that we would consider the narrative, storytelling, pace, visual systems and sequence, also using metaphor as a way to communicate our message across.


Here it was our main storyboard related to drug abuse, however, the reason we did not go with this one was for the only reason that it was too explicit it was telling a story, we needed something rather more metaphoric.


For the above storyboard, we had a chat with David and came to the conclusion that it was still sort of telling a story and that we wanted to move away from that to something more metaphoric.


After more sketching of storyboards and ideas, and hard thinking we finally came up with a final storyboard for our 60 sec animation video of which everybody was happy about. We also decided that we would have two songs representing the two different sides. A more relaxing and rather trippy song for the drugged part and a more cheerful for the positive part of the video.


The concept behind this idea was that there are two sides of the story, starting with a negative side where the character was taking drugs turning it to a more positive side where the character wakes up from drugs and notices that life is so much better and that there are so much more stuff to do without the drugs that kept him in a constant paranoia and anxiety and it is suggested to get “high on life not on drugs”.

However, now it was about time that we would decide which media to use in order to put together the artwork for our video. So for these we had to do a bit of research on other artists and found this guy called Stuart Holmes, his style really inspired us. Most of his work is based on realism and his style is more simple but rather detailed, he is using simple shapes and flat colours to create his digital illustrations. We decided to draw up the artwork using digital vector drawing and applying Stuart’s Realist style of using flat shapes and flat colours.

Beach Landscape

mountain landscape zoomed out

landscape mountain and bed

DJ set 1 eyedDJ set full facedlandscape front garden


Here are a series of eyes drawn in different styles. However, we thought that in order to keep it consistent we must use the ones on the black background, less detailed and within similar style to the rest of the illustrations from above.



This project was a great experience and a great opportunity to learn how to work in After Effects. As I have never worked with animation before I think it went pretty okay. It was rather confusing as we were working as a group on a slightly harder project. We have experienced a few difficulties as none of us really did anything like this before so it was kinda new for everybody, we were short on time as we took a little longer to come up with the storyboard. However, we have talked and communicated our ideas, everybody seems to be quite dedicated, so we finally managed to come through with this by putting together a rather satisfying storyboard and style. Then, the next step was to learn how to create moving images. We have also split the jobs into two that we would save a bit of time. In conclusion, it was good working with something that I as a child I was always wondered how they make art move. Now that I have done it I feel good and satisfied with the outcome. Although I realised there are improvements to be made and hopefully, I will get the opportunity to work on an animation project again that I will be able to apply what I learned in order to come up with an improved final outcome.


Drug Awareness Research (Part II)

Here I will focus on rather more medical research, such as how are people taking the drugs, what it affects and the human behavior under the drug influence. Also, I will be looking at different campaigns preventing the drug taking from around the world and within the UK. The information here it is only for educational and research purposes, that nothing apart from statistics will probably be taken further into my project.

Routes of Drug Administration

At its simplest definition, a route of drug administration is a method in which a drug is taken into the body. It differs from the point at which the drug interacts and affects an individual though. This is typically in the brain and various internal transportation processes have to occur beforehand for the chemical to get there. Routes of drug administration can be split up into three categories: topical, enteral and parenteral. Topical administration is a local effect where the drug is applied directly to the area that it is needed. When it comes to illicit drugs, this includes smoking and snorting. Enteral routes of drug administration involve the digestive tract and involve orally taking the drug or using a suppository. Parental routes make use of other internal pathways, such as blood vessels. This category covers the various types of injections (subcutaneous, intravenous and intramuscular) commonly associated with illicit drug use.

Smoking Drugs

As one of the most common routes of drug administration, smoking encapsulates tobacco, marijuana, opium, heroin, cocaine and various other substances. Whenever someone draws in on a cigarette, the smoke goes to the lungs and is then rapidly absorbed into the bloodstream. This makes it one of the fastest ways for someone to experience a high as the chemicals are transferred to the necessary bodily receptors in seconds.

There are several side effects to smoking which can pose significant risks to the smoker’s health, regardless of the drug involved. An individual who smokes tobacco, marijuana, opium or heroin has a higher chance of experiencing the following:

* Heart disease
* Mouth, throat and lung cancer
* Heart attacks and strokes
* Chronic obstructive pulmonary disease (including emphysema and chronic bronchitis)
* High blood pressure (hypertension)
* Bacterial pneumonia and other lung infections

Drugs, such as cannabis and crack, pose greater risks than tobacco to a smoker primarily because they are designed to be inhaled in order for a high to be experienced. In standard cigarettes, the smoke does not necessarily need to enter the lungs and the majority of the above effects can be eliminated.

Snorting Drugs

The snorting of drugs (also called insufflation) is conducted mostly by users of tobacco, cocaine, heroin, ecstasy and amphetamines. Around 30 to 60% of the snorted chemicals will enter the bloodstream through the mucus membrane in the nose. The rest is then swallowed and moves down to the stomach where it finally reaches the blood. In general, the high is experienced within about 15 minutes from the time of snorting.

There are several health risks associated with insufflating drugs. Most famously, drugs such as cocaine have been known to damage the inside lining of the nostrils, damaging the nasal cavity and even destroying the septum, the wall of cartilage between the two nostrils. As well as this, sharing bank notes, straws or pens to snort drugs can result in the spreading of infectious diseases such as hepatitis C and HIV. Other potential dangers also exist, but these vary depending on the drug being taken.

Taking Drugs Orally

One of the simplest ways of taking drugs is through the mouth and allows the drugs to move onto the stomach where they are absorbed by the stomach lining and then enter the bloodstream. The most common drugs to be taken in this way are alcohol, marijuana, opium, amphetamines, ecstasy, LSD and magic mushrooms. Swallowing is one of the safest ways to take drugs for several reasons. Firstly, the substance will be slowly absorbed through the stomach lining resulting in effects which are less extreme and therefore less dangerous. Secondly, an individual’s digestive system is designed to induce vomiting if that person ingests anything risky. There have, however, been cases of people dying from swallowing cocaine, showing that there are still some dangers present with this particular route of administration.

Using Suppositories

One of the riskier methods of drug intake is the use of suppositories where the substance is absorbed through the mucus membrane in the rectum. This is not a typical method of drug administration, although water-soluble drugs such as speed, ecstasy and cocaine have been known to be taken in this way.

This activity can be very risky, especially since the mucus membranes around the rectum are very sensitive. If the substance taken is too acidic or caustic, it can burn the lining causing irreparable damage. Additionally, inserting anything into the anus can result in the lower colon being perforated which can then lead to a range of symptoms including death.

Injections and Drugs

This route of administration is a recent development in the drug scene and involves a syringe full of an illicit substance being injected directly into the blood stream. This can be done in three different ways:

* Subcutaneous Injections: Directly into the soft tissue just beneath the skin.
* Intravenous Injections: Directly into a vein found under the surface of the skin.
* Intramuscular Injections: Directly into a muscle found deeper in the body.

This is one of the more popular methods of drug use as the full effects are felt almost immediately, typically within 3 to 5 seconds. It also bypasses many of the body’s defenses and delivers more of the drug to the brain. This is why injecting illicit substances is one of the more dangerous routes of administration as substances which would have normally been rejected by the stomach or blocked by the skin can enter into the bloodstream without any trouble. This can then lead to the following dangers:

* Increased chance of infection due to contaminated needles or drugs. Those who share syringes also run the risk of spreading blood-borne diseases, such as HIV and hepatitis.
* Scarring of the veins. This is caused by blunt syringes and can lead to the vein collapsing.
* Arterial damage at the injection site, which can lead to hemorrhaging, distal ischemia, gangrene, endarteritis and thrombosis.

There is also an increased chance of addiction for those who take drugs via injections. This is because the heightened feelings that they experience may lead them to come back and repeat the action simply to relive the previous emotions.

Effects of Drugs

Ketamine effects:

  • Distortion of sight and sound
  • Feelings of detachment from the environment and oneself
  • Illusions
  • Hallucinations
  • Nausea
  • Slowed breathing
  • Vomiting
  • Dizziness
  • Confusion
  • Slurred speech
  • Sedation
  • Numbness
  • Weakness
  • Visual problems
  • Muscle rigidity
  • Aggressive behavior
  • Loss of coordination
  • Rapid heart rate
  • Amnesia
  • Delirium

Rohypnol Effects

  • Amnesia
  • Drowsiness
  • Lower blood pressure
  • Dizziness
  • Confusion
  • Stomach upsets
  • Visual disturbances
  • Inability to fight off a rapist
  • Headaches
  • Nightmares
  • Muscle relaxation
  • Tremors
  • Loss of social restraints

LSD Effects

  • Dilated pupils
  • Increased body temperature
  • Increased heart rate
  • Dry mouth
  • Shakiness
  • Sweating
  • Numbness
  • Weakness
  • Nausea
  • Panic
  • Terror
  • Despair
  • Swift emotional changes
  • Hallucinations
  • Delusions

Meth abuse results in the following adverse effects:

  • Deterioration of appearance
  • Irregular or speeded heartbeat
  • Erratic, changeable moods
  • Aggressive behavior
  • Paranoia that can become severe
  • Confusion
  • Insomnia
  • Damage to teeth
  • Rough skin with sores

Ecstasy effects:

  • Greater enjoyment of dancing
  • Distortions of perceptions, particularly light, music and touch
  • Artificial feelings of empathy and emotional warmth
  • Euphoria
  • Increased body temperature, blood pressure and heart rate
  • Threat of dehydration
  • Increased energy
  • Lack of appetite
  • Lack of fatigue when it would be normal
  • Jaw clenching and teeth grinding
  • Chills
  • Muscle cramping

After Ecstasy’s immediate effects have worn off, some people, especially heavy users, complain of:

  • Anxiety
  • Restlessness
  • Irritability
  • Sadness
  • Lack of appetite
  • Less interest in or pleasure from sex
  • Problems sleeping
  • Aggressive behavior
  • Difficulty focusing
  • Poor memory
  • Drug cravings
  • Paranoia


Effects on User:

A “high” feeling of supremacy, constricted peripheral blood vessels, dilated pupils, increased body temperature, heart rate and blood pressure, restlessness, irritability, anxiety, paranoia, aggression, respiratory arrest, seizures, death.
Other Info: Cocaine is a powerfully addicted drug, and addicted individuals may become depressed when they stop using the drug.



Drug Awareness Research (Part I)


In this research I will be looking at more background information to do with drugs. Where they come from, How they are being sold,  and Who is taking them, etc…

Statistics: Who is taking drugs?

The latest statistics from the Home Office Crime Survey for England and Wales 2015/16 suggest that among people aged 16-59, use of most drugs has been decreasing for several years, and is around the lowest since measurements began in 1996.

  • Around 1 in 12 (8.4%) of adults aged 16 to 59 had taken a drug in the last year. This is around 2.7 million people. This level of drug use is similar to the 2014/15 survey (8.6%), but significantly lower than a decade ago (10.5% in the 2005/06 survey).
  • Over one-third (35.0%) of adults aged 16 to 59 had taken drugs at some point during their lifetime.
  • As in previous years, cannabis was the most commonly used drug, with 6.5% of adults aged 16 to 59 having used it in the last year (around 2.1 million people)
  • Among younger adults aged 16 to 24, cannabis was also the most commonly used drug, with 15.8% having used it in the last year (around 975,000 young adults).
  • As in recent years, the next most commonly used drug after cannabis among adults aged 16 to 59 was powder cocaine (2.2% in the 2015/16 survey, equating to around 725,000 people). By contrast, powder cocaine is the third most commonly used drug among young adults aged 16 to 24 (4.4% or 274,000 young adults) after cannabis and ecstasy. There have been decreases in the frequent use of powder cocaine and ecstasy.
  • The level of last year ecstasy use by adults aged 16 to 59 in the 2015/16 survey (1.5%, or 492,000 people) was similar to the previous year (1.7%), and to that seen a decade ago.
  • LSD use fell, driven largely by a fall among young adults aged 16 to 24.
  • Mephedrone use fell, driven largely by a fall among young adults aged 16 to 24.
  • Ketamine use fell among 16 to 59 year olds, from 0.5 to 0.3 per cent. The 2015/16 Home Office showed that around 94,000 adults had used ketamine in the last year.
  • Steroid use fell from 0.5% to 0.1% of 16 to 24 year olds (equating to around 4,000 young adults who had used anabolic steroids in the last year).
  • The 2015/16 survey estimated that in the last year 7.5% of adults aged 16 to 59 had taken a prescription-only painkiller not prescribed to them: 7.4% (around 2.4 million adults) said that they had taken the painkillers purely for medical reasons, while a small proportion (0.2%, or 33,000 adults) said it was just for the feeling or experience it gave them.
  • 3.3% of all adults aged 16 to 59 were classed as frequent drug users. This equated to around 1.1 million people.



Powder Cocaine


Ecstasy pills:



infographics.jpgDifferent reasons why people are taking drugs!

1. Some drugs are legal – Alcohol and nicotine are not only both legal drugs but they are the most commonly abused drugs.

2. They get a Prescription for drugs – There is a huge misconception that just because a doctor prescribed drugs they are safe. Prescription drugs are every bit as dangerous and addictive as street drugs like cocaine and heroin.

3.Going against the grain – Young adults and teenagers often start to abuse drugs because they are not sure where they fit in. Rebelling by abusing drugs and alcohol is not uncommon among young adults. What can start off as “fun” and “recreational” can quickly turn into an uncontrollable addiction.

4. Feelings of emptiness – Addiction often starts when an individual feels lonely. They turn to drugs and alcohol thinking that it will fill a void that they have been living with.

5. Peer Pressure – Teenagers and adults can succumb to peer pressure. The pressure of being around others who are abusing drugs or alcohol can make anyone follow suit and do things that they never thought they would.

6.Drugs and alcohol can make you feel good – People commonly fall into addiction because they begin using drugs to mask particular emotions that they are going through. The abuse makes them feel good and forget about the problem at hand. Eventually they think they can’t live without drugs.

7. Drugs and alcohol are more available than ever – Prescription drugs, street drugs and alcohol are more available than ever. Prescription drugs can be obtained on the streets, through doctors and even online. Where there is a will there is a way.

8. Alcohol isn’t enough – Often times addiction starts with alcohol but when the effects of alcohol are not what they used to be the addict turns to harder and stronger drugs.

9.Experimenting – It is not uncommon for addiction to stem from a person being curious and experimenting with drugs. It is a scenario that often starts with alcohol or marijuana but ends up with cocaine, prescription medication or even crystal meth and heroin.

10.Self Medicating – People from all different backgrounds use alcohol to unwind at the end of the day or prescription drugs to help them cope with stress of everyday life. Patterns like this can quickly turn into addiction.

How much is the drugs industry worth?

As incredible as it may sound, the drug industry accounts for 1% of all yearly international trade. In the UK, the drugs industry is worth about ?200bn per year, and a large proportion of that is spent on drugs brought in from other countries.

It’s no doubt helped by the profit made from drugs on the street; cocaine, for instance, is worth ?42 per gram compared to the cost at source of ?850 per kilo. The global heroin industry is worth ?38bn, with an estimated 290,000 users in the UK.

How do the drugs get here to the UK?

Methods of smuggling drugs:

  • Via ship, usually in cargo freight containers.
  • Via air, either in freight or with passengers, or ‘mules’ as they are also known. The mule either swallows the drugs, or hides it on their person or luggage.
  • Through small boats or light aircraft, landing illegally and evading the usual customs checks.
  • Through packages posted from source to the UK.
  • Through smaller airports.

Tackling drugs traffic

“Drugs come in mostly by container freight on ships, usually on the largest trade routes, and through the main docks, such as Felixstowe, Liverpool and Southampton. And in cargo via airports and passengers and their luggage,” says Robert Buxton, who works for Customs and Excise. “As well as stopping the drugs at sea and airports, though, we tackle the problem near the source as much as possible. We have overseas officers in Columbia and Peru, for instance.”

In February 2006, the Royal Navy ship HMS Southampton seized three-and-a-half tonnes of cocaine from a cargo ship off the coast of Miami. The drugs were heading for the UK, where the overall street value was estimated to be ?350m. “The success of this seizure will send a clear message of determination to stop the smuggling of illegal drugs,” said HMS Southampton’s Commanding Officer, Rob Vitali.

Another way of tackling the problem of drug trafficking is through education and drug treatment. Buxton explains that it’s also important to deal with the financial aspect of trade: “We freeze assets and take away the property and money of those involved in the criminal networks,” he says. “Once they have no money to pay for more drugs to be brought into the country it’s impossible to operate. We take out the profit from it and that’s why smugglers are in the business – to profit. But it’s always an ongoing battle, and will be as long as there is a demand for drugs.”

John Stirling, a freelance drugs journalist, agrees: “Drug smugglers are coming up with more ingenious methods to bring their cargo into the country. As they are thwarted with one smuggling method, they come up with another, such as mules forced to smuggle because drug barons are holding their family hostage until the job is done.”

Drug trade routes

Heroin Afghanistan accounts for over 90% of the world’s heroin consumption. It’s transported from source through old USSR countries like Kazakhstan and into Turkey, where it’s then refined. It’s then either taken to Greece where it is shipped to Marseilles, or driven into Europe and eventually into the UK.

Ecstasy/other synthetic drugs mostly produced in the Netherlands and smuggled in on the UK’s eastern seaboard.

Cocaine/crack Colombia is the world’s biggest producer of cocaine. Smugglers move the drug by light aircraft to the Caribbean, where it’s transferred to cargo ship and transported either to this country, or to Holland or Germany, before being switched to another ship or lorry and then smuggled in.

Crack is produced in the Caribbean and flown straight into the UK.

Cannabis is produced in the Caribbean, where it’s smuggled in via air, although much of it still comes from west Africa and Morocco, transported by road or ship into Europe, and into the UK.







Design as Activism

Design activism is about using the great ability to communicate visually as a tool for positive improvements or developments around the world. It helps to raise the voices of individuals. Activists focus on matching others career to their beliefs and values, they work for people who do not have the knowledge or the tools to communicate effectively. They have the power to play a large part in the society because they are trained and have the experience to do so and to make changes to society, and can play a large part in political and environmental changes as well.

Examples of different campaigns:

Danone – Super yummies: To launch their new toddler snacking range, Danone wanted to drive awareness and engagement with mums around what made Super Yummies super.



Astrezeneca – Take it from a fish: Meet the seafaring stars of the Cannes Lion Grand Prix-winning campaign that dared to swim agains the tide.


As an integral part of a heart-healthy diet, who better to reach our target than Marty and Sal, a pair of wise-cracking spokesfish?

The duo took to YouTube, Twitter, Pinterest and takeitfromafish.com to deliver a lively series of exercise tips and diet advice, and it was anything but dry.





The Snow Fox – A story that comes to life by voice. With games, videos and gadgets demanding screen time, the art of the children’s book has been lost in the mobile era, impacting the learning and enjoyment of reading.


The snow fox is a personalised children’s story that comes to life by voice.

As each word is spoken, the illustrations magically animate on the page, giving parent and child a reading experience that’s both inspirational and educational.

The experience also creates a unique video memento, overlaying the child’s voice with the animations in the story — the ultimate gift to share with loved ones both near and far.



Walk with Yeshi – A young Ethiopian woman takes us on her daily search for clean water. When it comes to raising an issue, many charities fall into a conventional formula.

Contextualise the human side of the global water crisis through a multi-sensory journey. Built for Facebook Messenger, Walk With Yeshi takes individuals on a 2.5 hour journey, matching the length of the average walk for water.

Yeshi represents millions of young African women who walk for hours each day to collect water. She shares the sound of her footsteps, the music of her village, the sights of her path, and the wisdom of her hardship.



Re-defining storytelling for the connected generation.

By connecting with Yeshi in Ethiopia, people from around the world comprehend and endure the sheer distance, heat and struggle Ethiopian girls experience on their daily search for water.

The project marks the beginning of Lokai’s transformation into a storytelling platform.

Since launch, the Walk With Yeshi initiative has extended into an activation that sees people literally walk with Yeshi around NYC.



Safe Birth Even Here – The campaign aims to make women’s health, safety and dignity a global humanitarian priority and mobilize action and funding to support women’s health in all humanitarian operations worldwide. Today, 75 per cent of the world’s people affected by crises are women and children. When disaster strikes, women face increased risks to their health and well-being, due to loss of medical support, trauma, malnutrition and violence. Their vulnerability is even higher in times of pregnancy: 3 in 5 maternal deaths occur in countries affected by, or prone to, conflict or natural disaster.




Arepas Maduras – A satirical video by Lorena Alvarado.

Inspired by the news that two nephews of the wife of Venezuela’s President Nicolás Maduro, were involved in a cocaine trafficking scandal, Fabrica’s Social Campaigns Department created a satirical cooking video, directed by Venezuelan artist Lorena Alvarado.

“Arepas Maduras” is a recipe of a traditional dish, in this case made of two key ingredients: petroleum and cocaine. With Venezuela’s economy collapsing and the devastating food scarcity, this project brings to light the irony of a country so rich in oil, that petrol costs less than water.





Joanna Quinn – Animator

th_8c0c4594a407bdacd3b9b56c0a123cc6_joannaJoanna was born in Birmingham, England and completed a foundation course in art at Goldsmiths College, University of London before studying for a BA in Graphic Design at Middlesex University.  It was here that Joanna first discovered the magic of animation, quickly adapting her unique drawing abilities to produce beautifully fluid and dynamic animated passages.  Her first film, Girl’s Night Out (1986), won 3 prizes at the Annecy Animation Festival in 1987 and thrust her into the international animation scene.

Some of her work:

Joanna is now a highly acclaimed figure in world animation and was named Animation Laureate 2013 by ASIFA International. Her fine drawing skills, wonderful characterisations and her humour mark her out as a unique talent. Joanna has won a raft of top awards, including Emmys, Baftas and Jury prizes at all the major animation festivals. Two of her films, Famous Fred (1996) and The Wife of Bath (1998) have received Oscar© nominations. Her masterpiece, Britannia, a brilliantly biting view of British Imperialism, won her the prestigious Leonardo Da Vinci award in 1996, which was ironically presented by Prince Philip at Buckingham Palace!

Joanna has been honoured with retrospectives of her work in all over the world including Rome, Rio de Janeiro, New York, Stuttgart, Zagreb, Hiroshima, Toronto, Montreal, Gothenburg, Bradford, Cordoba, Tampere, Ottawa, Valencia and Taiwan. 2008 saw the culmination of her work in a beautiful exhibition called ‘Drawings that Move’, curated by Michael Harvey at the National Media Museum in Bradford. This much-celebrated exhibition has since travelled to Valencia, Spain and Teplice in the Czech Republic.




Character & Place (Pat Murphy)

This project was a good opportunity to learn more about the Europe’s most notorious civil war that took place in Spain and the events going on at the time. This project was a collaboration project with the graphics, illustration and animation students, based on the welsh freedom fighters going to support the republicans in Spain.

My group and I were given Pat Murphy as our main character that we had to research in order to understand more about him and his role as a member of the International Brigade, we learned that Pat was an Irish-born that moved to Wales with his family. He chose to become a freedom fighter in mid-1930’s. However, after doing our research we could not find any reasons why he chooses to go to war that we assumed he just could not help it but just go out there and fight for what’s right, in his case were the republicans to freeing Spain of the Fascists and Communists parties.

In order to speed up the process, we decided that everybody would research a piece of information related to Pat Murphy in relation to the Spanish Civil war and bring it to the table.

Part of my research on Pat Murphy – I have looked up academic journals and books that talked about Pat and his comrades. Also, articles talking about the civil war and how the international freedom fighters were involved in it.

After gathering enough information on this character we drew up a mind map of things related to the International fighters (Pat) and the Civil War. We have also talked about how to put things together and how they all will relate to each other in order to communicate effectively and coherently together. We have talked about the context and the style we wanted to design in, also of the kind of content we wanted to include in our work. Whether it was more personal based on his life or in general about the war or between the two.


However, our idea was to design and craft a bunch of personal items owned by Pat at the time and related to his war and past experiences. The idea of this items was that every piece of the artefact will tell a story of their own. For example a pack of cigarettes and matches:

These are meant to tell the story of Pat murphy taking the cigarettes to the freedom fighters that were deployed in Spain to help the war and did not have access to get them from anywhere, so Pat made sure to send some to them soldiers. These cigarettes were originally exported from wales Cardiff and taken to Spain for the International brigade, also Pat was smoking them as well.

Next, this was the letters sent between Pat Murphy and his wife, hand written.

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Then, his unfinished personal journal that he kept, wrapped in an authentic leather, something used around that time.

This is Pat’s passport and what he used to travel to Spain. The photograph is of someone else as we could not find a photograph of Pat anywhere.


These were the two piece of propaganda ephemera for the two different parties, the republican and the fascist.


A piece of newspaper from 1930’s talking about the events that took place in Spain in late 30’s, possible reason for him to join the freedom fighters.


Pat left Wales by boat from the Cardiff Docks. The thing that really fascinated me was that none of us managed to find out the reason why Pat chose to go but we do believe that he read about the Welsh Freedom Fighters in the seamen magazine that persuaded him to make his way to Spain. Which also has a relation to Pat’s past life and helps to communicate a message as well.

I have designed my magazine cover based on our group style, also I have chosen the typeface based on the commonly used typeface of the early 1930s. However, most of the people in my group created their work by hand, I have based mine digitally, I tried to design mine as antique looking as possible using masking effects to create an effect of an old paper grain in order blend with other’s work. Also the illustration I kept as simple as possible and based on shapes. Also, I have worked with the same colour scheme as everybody else to keep it as consistent as possible.


An interesting fact as well was how some of the illustrators in our group were actually working with type and calligraphy as means to communicate and how most of us graphics used illustrations to communicate.

In conclusion, this project was an amazing experience and very interesting it gave us the possibility and the flexibility of working with our hands a lot more and digitally. We got to work in groups with people from different subjects. We talked about our subjects and shared our skills with each other in order to come with greater designs. Everybody was opened to constructive criticism and the group atmosphere was great. Graphics we helped the illustration people to take the best decisions related to hierarchy, font choice and other graphic design related stuff whereas we got some help from them to make sure our illustrations are neath and rather stylish.

1930’s Typefaces In Use

1930’s Was an unstable time, and most of the good and very tidy fonts came out at the time. Typefaces used in the ephemera designs and other publications like magazines, newspapers, posters, even products were using some typefaces as means of writing, and documents too. From promoting goods to propaganda posters and materials. As nowadays things aren’t very different in fact things have developed, and the typography industry have too. Although the classic fonts used in 1930’s are still put in use today, mostly by newspapers and many other articles. Today’s typeface usage is depending on the context of the project or material.

I have decided to put together a list of typefaces used and made around 1930’s.

Futura: Designed by Paul Renner and released by Bauer in 1927.

“Fotografie der Gegnwart” leaflet
Bee Movie#

Berthold-Grotesk: Founded in Berlin in 1858.

Venus Motorroller – Advertising

Gesellschaft und Wirtschaft – Infographics/maps/educational purposes

Bernhard Gothic: Released in 3 weights plus italics between 1929 and 1931 by Lucian Bernhard.

Advertising Arts, April 1930’s – Magazine

Green River Farms – Branding/Identity/Ephemera



Gill Sans: Designed by Eric Gill. Initially released by Monotype (Series 262) in 1928 with many styles following until Condensed in 1937.

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“Rambles in …” series, London and North Eastern Railway – Infographics/Pamphlets/Maps/Booklets

Architecture and Morality by Orchestral Manoeuvres in the Dark – Album art

Ultra Bodoni: Working at American Type Founders from a Bruce Foundry recutting, Morris Fuller Benton worked out the dramatics of the English Fat Face, and in 1928 produced Ultra Bodoni.


Book cover for i: six non lectures by e e cummings – Books