Design as Activism

Design activism is about using the great ability to communicate visually as a tool for positive improvements or developments around the world. It helps to raise the voices of individuals. Activists focus on matching others career to their beliefs and values, they work for people who do not have the knowledge or the tools to communicate effectively. They have the power to play a large part in the society because they are trained and have the experience to do so and to make changes to society, and can play a large part in political and environmental changes as well.

Examples of different campaigns:

Danone – Super yummies: To launch their new toddler snacking range, Danone wanted to drive awareness and engagement with mums around what made Super Yummies super.

 


 

Astrezeneca – Take it from a fish: Meet the seafaring stars of the Cannes Lion Grand Prix-winning campaign that dared to swim agains the tide.

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As an integral part of a heart-healthy diet, who better to reach our target than Marty and Sal, a pair of wise-cracking spokesfish?

The duo took to YouTube, Twitter, Pinterest and takeitfromafish.com to deliver a lively series of exercise tips and diet advice, and it was anything but dry.

 


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The Snow Fox – A story that comes to life by voice. With games, videos and gadgets demanding screen time, the art of the children’s book has been lost in the mobile era, impacting the learning and enjoyment of reading.

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The snow fox is a personalised children’s story that comes to life by voice.

As each word is spoken, the illustrations magically animate on the page, giving parent and child a reading experience that’s both inspirational and educational.

The experience also creates a unique video memento, overlaying the child’s voice with the animations in the story — the ultimate gift to share with loved ones both near and far.

 


 

Walk with Yeshi – A young Ethiopian woman takes us on her daily search for clean water. When it comes to raising an issue, many charities fall into a conventional formula.

Contextualise the human side of the global water crisis through a multi-sensory journey. Built for Facebook Messenger, Walk With Yeshi takes individuals on a 2.5 hour journey, matching the length of the average walk for water.

Yeshi represents millions of young African women who walk for hours each day to collect water. She shares the sound of her footsteps, the music of her village, the sights of her path, and the wisdom of her hardship.

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Impact

Re-defining storytelling for the connected generation.

By connecting with Yeshi in Ethiopia, people from around the world comprehend and endure the sheer distance, heat and struggle Ethiopian girls experience on their daily search for water.

The project marks the beginning of Lokai’s transformation into a storytelling platform.

Since launch, the Walk With Yeshi initiative has extended into an activation that sees people literally walk with Yeshi around NYC.

 


 

Safe Birth Even Here – The campaign aims to make women’s health, safety and dignity a global humanitarian priority and mobilize action and funding to support women’s health in all humanitarian operations worldwide. Today, 75 per cent of the world’s people affected by crises are women and children. When disaster strikes, women face increased risks to their health and well-being, due to loss of medical support, trauma, malnutrition and violence. Their vulnerability is even higher in times of pregnancy: 3 in 5 maternal deaths occur in countries affected by, or prone to, conflict or natural disaster.

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Arepas Maduras – A satirical video by Lorena Alvarado.

Inspired by the news that two nephews of the wife of Venezuela’s President Nicolás Maduro, were involved in a cocaine trafficking scandal, Fabrica’s Social Campaigns Department created a satirical cooking video, directed by Venezuelan artist Lorena Alvarado.

“Arepas Maduras” is a recipe of a traditional dish, in this case made of two key ingredients: petroleum and cocaine. With Venezuela’s economy collapsing and the devastating food scarcity, this project brings to light the irony of a country so rich in oil, that petrol costs less than water.

 


Sources:

http://www.digitaslbi.com/en-gb/work/influencer-marketing-danone
http://www.digitaslbi.com/en-gb/work/creative-strategy-astra-zeneca
http://www.akqa.com/work/akqa/the-snow-fox/
http://www.akqa.com/work/lokai/walk-with-yeshi/
http://www.fabrica.it/safe-birth-even-here/
http://www.fabrica.it/arepas-maduras-2/

 

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